1/25/2024 0 Comments Create digital media kitThe purpose of a media kit determines its content, format, and how you’ll distribute it to journalists. Media contact information (usually from the public relations department or spokesperson).A press release detailing the latest news.Photos and other high-resolution images of key executives, logos, products, etc.Biographies of key executives, individuals, artists, etc.Fact sheet listing specific features, statistics, or benefits.Background with historical information on the company or individual. Notify the media of any newsworthy event within a company’s sphere of activities.Accompany a press release or media release.Announcements of special events, industry trade shows and exhibitions.They are typically used in these situations: It refers to a set of documents, photographs and other relevant materials packaged together and designed to be sent media outlets as part of an organization’s public relations. Would you like Pressfarm to help your company come up with a media kit? Check out our packages and pricing to get yours done.Īs mentioned before, a media kit is used as a promotional pre-packaged set of materials that provides information about your company, your team, organization or cause. Our PR experts have created hundreds of them for various startups and companies and have learnt what works and what doesn’t. For this reason, our services also focus on designing media kits. One of the main struggles with startups is that they are unable to create effective media kits even if they have the required information. It should be provided to media outlets along with your email pitch and your press release. An effective media kit is a document or webpage that contains contact information, details about your business, your mission statement, vision statement, your team, and your products. The intention is to communicate important facts to journalists. The main goal of a media kit is to help any media outlet who would like to feature you learn about your company without any additional follow-up information other than what you have provided them and your online presence.
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